CRICKET WORLD CUP 2015
RADIO AD CAMPAIGN – FM 106.2
For the 2015 ICC Cricket World Cup, sehat.com.pk decided to do something bold and release a World Cup Anthem – the first such effort done by a startup of any kind in Pakistan’s history. To complement, this effort, the same singer who provided the vocals to the anthem, ‘De Chakka’, decided to lend his voice once again for Sehat’s ads, to be played on FM 106.2 for the duration of the entire Cricket World Cup. The radio ad made shockwaves to the Pakistani public, as it was the only startup that was playing ads on the radio. To Sehat’s benefit, FM 106.2 was the only radio station providing in-match coverage for the 2015 Cricket World Cup, with segments like Scoreboard, Pre-Match Analysis, Post-Match Analysis, and Leaderboard.
Here are the ads:
Radio Ad 1 (SEHAT NAHI TO KUCH BHI NAHI):
Radio Ad 2 (Can’t Stop Watching the TV?):
Radio Ad: 3Google+